Reliable and bold, Echinacea hybrid ‘Prima Ruby’ is a stunning perennial that is sure to captivate with its rich, ruby-red flowers. Large, daisy-like blooms with dark, central cones which are surrounded by vibrant, ruby-coloured petals, creating a striking contrast that adds bold colour to gardens from June to October.Ideal for sunny borders, wildlife gardens, and mixed beds, ‘Prima Ruby’ thrives in well-drained, moderately fertile soil and is drought-tolerant once established. Its vivid flowers attract pollinators, including bees and butterflies, making it a perfect choice for eco-conscious gardeners. With a mature height of around 40cm, it provides vertical interest and pairs beautifully with other late-season perennials, such as Rudbeckia or ornamental grasses. The sturdy stems make it an excellent cut flower, providing long-lasting beauty indoors. Easy to grow and resistant to most pests and diseases, Echinacea hybrid ‘Prima Ruby’ is a low-maintenance, reliable option for gardeners seeking bold, enduring colour that stands up to seasonal challenges while supporting pollinator populations.
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