Echinacea hybrid ‘Prima Berry’ is a striking perennial that stands out for its bold, berry-pink flowers and impressive durability. Blooming from June to October, this coneflower features large, daisy-like blossoms with dark, central cones surrounded by rich, deep pink to red petals, creating a vibrant contrast that catches the eye. Ideal for sunny borders, prairie-style plantings, and wildlife gardens, 'Prima Berry' thrives in well-drained, moderately fertile soil and is drought-tolerant once established. It attracts bees, butterflies, and other pollinators, making it an excellent choice for eco-friendly gardens. With a mature height of around 40cm, it adds vertical interest and pairs beautifully with other late-season perennials like Rudbeckia and ornamental grasses. The strong, sturdy stems make it perfect for cut flowers, bringing lasting colour indoors. Hardy to around -15 to -20°C, low-maintenance and resistant to pests and diseases, Echinacea hybrid ‘Prima Berry’ is a reliable, long-lasting choice for gardeners seeking vibrant colour and pollinator-friendly plants.
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